Company Profile

Swisher Hygiene, Inc. is a NASDAQ and TSX listed company that provides essential hygiene and sanitation solutions to customers throughout much of North America and internationally through a global network of company-owned operations, franchises and master licensees.

These essential solutions include cleaning and sanitizing chemicals, foodservice and laundry products, restroom hygiene programs and a full range of related products and services. Our most recent program enhancement is the introduction of solid waste management services to commercial and residential customers in selected markets.

In particular, customers count on us for the regularly scheduled delivery of consumable products such as soap, paper, cleaners and detergents; the rental and service of dish machines, dispensers and related equipment; the rental of floor mats, mops, aprons and bar towels; and the manual cleaning of their facilities. Together, this broad set of offerings is designed to promote superior cleanliness and sanitation in all commercial environments from door to dumpster, enhancing the safety, satisfaction and well-being of employees and patrons.

Our own personnel are responsible for providing these products and services to customers in a wide range of commercial enterprises, including the foodservice, hospitality, retail, industrial and healthcare industries. These efforts are complimented by a national network of third-party distribution partners who also deliver our products directly to end-users.

Company History
Our company was founded in 1986 as Swisher International, Inc. and operated through 2004 primarily as a franchisor and licensor of restroom hygiene services. During this time, our business offering consisted of weekly cleaning and sanitizing services of our customers' restroom fixtures, the restocking of soap and air freshener dispensers, and the sale of restroom paper products. We provided these services to a customer base largely comprised of small, locally owned foodservice and retail operations. Although franchisees licensed the same business model, the manner in which they executed and adopted our programs varied greatly, resulting in inconsistent levels of service and varying product offerings across markets.

In November 2004, H. Wayne Huizenga and Steve Berrard acquired a majority interest in Swisher, which at the time was a publicly traded company. They acquired the remaining outstanding shares in May of 2006, after which Swisher began operating as a private enterprise. This transition was intended to facilitate a more consistent nationwide offering, strengthen our brand, promote a more efficient service and distribution network and enhance our ability to secure a greater number of regional and national customers.

In particular, we sought to redirect the company's focus, shifting from a platform that was almost exclusively dedicated to providing restroom cleaning services to one that offered a full range of hygiene solutions. In the intervening years, our product offering would grow to include general cleaning chemicals, foodservice cleaning chemicals, dishmachines, laundry products, soaps, sanitizers, paper products, floor mats, mops, bar towels, aprons, odor control systems, water filtration products, drainline treatments, food safety solutions and more. We match these products with a selection of expert in-person services: manual restroom cleaning, power washing, germicidal misting, dishmachine maintenance and dispenser service, all provided by trained, expert technicians who are dedicated to specific areas of emphasis. We also offer our customers employee training and food safety solutions, along with program advantages such as consolidated billing and flexible scheduling.

Our conviction has been - and remains today - that by addressing the complete cleaning and sanitizing needs of our customers, we will be able to retain more clients for longer periods of time, and that they will see us as their first, most trusted provider of products, services and programs that are essential to the ongoing successful operation of their businesses.

Through this transition period, we have also structurally transformed the company, acquiring a majority of franchisees, updating our technological infrastructure, establishing a fleet of company-owned and branded vehicles, upgrading our facilities and hiring experienced rout-based operations managers to develop consistency in our operating model and promote rapid expansion of the geography we service.

Perhaps more importantly, starting in the second half of 2009, we began a sweeping effort to position the company for significant, rapid growth. This entailed expansion of our corporate account program, entering into key relationships with distribution partners, accelerating the development of our product offering to appeal to our customers' widest range of needs, and making strategic acquisitions to strengthen our service platform and expand our geographic reach.

We reached an important milestone in our growth on November 2, 2010, when we completed a merger with CoolBrands International, Inc., making us a publicly company trading on the Toronto exchange under the symbol SWI. Since then, we have also begun trading on the NASDAQ Global market under the symbol SWSH. Becoming a public company provides us a number of distinct advantages that we believe will enable us to achieve the greatest possible degree of success, advantages that include improved financial strength, significant liquidity, broader access to global capital markets, enhanced ability to recruit and retain the most talented employees, greater credibility among potential customers and vendors, and greater flexibility to further accelerate our growth through ongoing acquisitions.

The growth and earnings potential that this strategy represents for us may be best exemplified by our March 2011 purchase of Choice Environmental Services, a Florida-based solid waste services provider. Waste collection is a natural extension of the hygiene programs we had already developed, but what's even more appealing is that it can generate revenue comparable to what we generate through all of the other hygiene solutions we offer - combined. As we move forward, Choice Environmental will function as a valuable component of our larger offering, further reinforcing our existing customer relationships and driving additional new customer acquisition. Moreover, it will serve as a platform to facilitate acquisition of additional waste services companies in key markets.

Going forward, we will continue to expand our reach into additional U.S. and Canadian markets through the acquisition of independent chemical and waste businesses, by entering into agreements with distributor partners and by organically growing our existing operations. In addition, we will be looking to partner with complementary businesses that can provide us competitive advantages, broaden our reach to potential customers, generate economies of scale or deliver cost advantages over our existing supply chain. Finally, we also seek to aggressively liens our brand and business model internationally.

Altogether, these efforts are intended to make us an attractive choice for the largest range of customers in the foodservice, hospitality, healthcare, retail, and industrial markets. Our success largely depends on our ability to execute these strategies and successfully penetrate corporate accounts and distribution partners.